The 50+20 Agenda - Management Education for the World (2012) - Spanish

The 50+20 Agenda presents a transformative vision for management education developed collaboratively by GRLI, WBCSCSB, and PRME. Published in 2012 to coincide with the Rio+20 UN Conference on Sustainable Development, this Spanish-language resource challenges the outdated 1950s foundations of business education and proposes a fundamentally reimagined approach for the next twenty years.

The document argues that current management education operates within an obsolete economic paradigm of unlimited growth and consumption, incompatible with planetary boundaries. It contends that humanity faces a critical crossroads requiring new indicators of progress beyond GDP and profit, and emphasizes the urgent need for globally responsible leaders equipped to address complex sustainability challenges.

Central to the 50+20 vision are three new roles for business education: developing globally responsible leaders, transforming research into an applied field serving the common good, and engaging educators in public dialogue about economic transformation. The agenda introduces "Emerging Benchmarks" as collaborative examples of innovative management education worldwide, and proposes the "collaboratory" as an open learning space for transdisciplinary problem-solving. This resource provides essential context for institutions and educators committed to reorienting business education toward genuine sustainability and social responsibility.