The 50+20 Agenda - Management Education for the World (2012) - German

The 50+20 Agenda presents a transformative vision for management education developed by the Globally Responsible Leadership Initiative. Published in 2012 at the UN Rio+20 Conference, this German-language document argues that current business school curricula, largely shaped by 1950s foundations reports, no longer serve global needs. The agenda challenges the unsustainable growth-consumption model dominating contemporary economics and proposes three new priorities for management education: teaching globally responsible leadership, conducting practice-oriented research to serve the common good, and engaging in public discourse to reshape business and economy. Central to this vision is the "Collaboratory" concept—a collaborative learning and research space replacing competitive educational models. The document emphasizes planetary boundaries research showing humanity already exceeds critical ecological limits, making fundamental shifts in how we measure progress and educate leaders essential. By reframing business education's goal from "being the best in the world" to "being the best for the world," the 50+20 Agenda provides a comprehensive blueprint for management education aligned with global sustainability and responsible leadership imperatives.