Anyone connected to a business school—faculty, students, deans, administrators, and financial contributors – provide leadership in becoming a BEtp school or join an existing one. We believe collaboration in teams is essential, but it is not a requirement. We envision 3 layers of stakeholders in the initiative process:

• Initiators ↦ faculty members, students, deans, administrators, financial contributors etc.
• BEtp Schools ↦ business schools, universities, institutes etc.
• Endorsers ↦  local, regional or global associations, networks, financial contributors etc.

1. An initiator commits to lead the process..
2. A team is formed to inspire and guide the changes.
3. That team registers their commitment to change publicly on this website (link to form), and makes a public declaration that the desired changes will be accomplished within six months with no outside funds required.
4. That’s it!

Endorsers advocate for the initiative and may provide support, tools, or expertise to participating schools. They play a key role in scaling the initiative globally by providing platforms and access to their respective networks where schools may be recruited to join the initiative.

• Faculty members review their courses and make changes they deem are desirable and necessary to align their teaching with the opportunities and need to create a sustainable world.  
• Resources, peer coaching, and examples from other schools are available to guide the process.
• We encourage faculty members to experiment with ways of collaborating with students and others, in making these changes, to write about their experiences in doing so, and to assume that initial changes will evolve into more changes each time a course is taught. (We are developing video material to elaborate on this topic).
  

Each of the first 100 schools commits to enrolling two new schools during the six months, they are making their own changes and they agree to coach those new schools as they,  in turn, make the desired changes. The second cohort of schools repeats the process, yielding 100 + 200 + 400 =  700 schools by 2026.

The initiative encourages participants to document hurdles and share them within the network. This collective learning helps improve processes and offers solutions to others.

As we suggested earlier, the core processes and values of the BEtp initiative can be captured in three words: “radically transparent co-creation”.  For this initiative, these processes are grounded in two core beliefs:

• the belief that “experiments never fail” (Dauten, 1996, 2022)  and
• belief in  the power of commitment (Murray, undated).  

Business schools shape the leaders and practices that drive global industries. Transforming business education is a powerful lever for creating a sustainable future. Students and faculty taking action now as the agents for change directly engaged in transformation business and business education.

Graduates are equipped with the knowledge and skills to lead sustainable, regenerative business practices and co-create systems for a flourishing world.

While some institutions have made strides in integrating sustainability and social responsibility into their curricula, these efforts are often isolated and slow to scale. Similarly, initiatives aimed at systemic transformation of business education are equally challenged and under-resourced.

BEtp emphasizes student and faculty-driven change rather than top-down mandates or rigid frameworks. It offers resources, support, and transparency while allowing for diverse approaches across schools. The model promotes collaboration over competition.

The initiative collaborates with networks like AACSB International, EFMD Global, Net Impact, and others. It complements existing frameworks such as the UN SDGs and AIM2Flourish by embedding sustainability in teaching and research.

The urgency of global challenges requires rapid action. The initiative leverages existing resources, peer networks, and a self-organizing approach to accelerate progress and minimize costs.

• 2024-2025: Enroll the first 100 schools.
• 2025-2026: Scale to 700 schools globally through peer support and replication.

By fostering a shift in mindset and operational models alongside course content, we aim to reorient business and education towards global responsibility. The ultimate measure of success will be widespread and systemic change in how business is taught and practiced globally, where business schools become a driving force for regenerative practices, sustainable leadership, and positive activism worldwide.